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Selling Smarter: Sales Strategies for Today's Commercial Broker

September 15, 2026 8:00 AM - 12:00 PM (EDT)

Description


Join Rod Santomassimo, founder of The Massimo Group, the leading coaching organization in commercial real estate, for a half-day workshop built specifically for brokers who are ready to sharpen their pipeline and outpace their competition.


This is not theory. This is execution.


Rod will break down the step-by-step framework his coaching clients use to build customized prospecting systems, systems that have helped top performers outperform their peers by up to 7x. More importantly, you will not just learn the framework. You will start building your own in the room.

Using AI, participants will create a personalized prospecting playbook tailored to their market, their strengths, and their goals. This is hands-on, practical work. Bring your laptop.

This workshop is designed for:

Newer brokers building their first real prospecting system

Mid-career producers who sense that what used to work is not enough

Seasoned professionals ready to integrate AI into business development without losing what makes them effective

You will leave with:

A clear, repeatable prospecting strategy

A customized playbook you can implement the next morning

A modern, AI-supported approach to pipeline growth

What to bring! Your Own laptop computer. You will experience hands-on training! 


Seating is limited to protect the workshop experience. Demand is expected to exceed capacity. 


Speaker:

Rod Santomassimo
The Massimo Group

View Bio


Special Event Refund Policy:
Cancellation will be fully refundable up to September 1st. Cancellations after September 1st will be refunded minus a $50 cancellation fee. Due to the nature of the event, no refund after September 7, 2026 or for no-shows. 

Location

The Pearl

Parking at 235 Innovate Lane Charlotte, NC 28204- CLICK FOR MAP. Parking is $15.00. Attendees will proceed across the street to the event. There will be signs showing where to go.

Pricing

Members: $195

Special pricing of $175 per person for CRCBR firms with 6 or more individuals (individuals must be from the same firm - NO EXCEPTIONS) - CLICK HERE for registration. 

Non-Member: $255 (begins 8/1)

Late Registration: All registration will be an additional $50 beginning on September 1st. 

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Contact Information

CRCBR
Name: Paula Powers
Phone: (704) 940-7397
Email: paula@crcbr.org
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